Business Consulting: Branding Culture Video

Global Firm Uses Video to Convey a Message

Hotbed Media recently worked with a major global consulting and financial firm to convey a new culture message to over 200,000 employees worldwide. As one of the top companies in the world, they are valued for the quality of their work in their industry and for their exceptional client relationships.

The challenge was to convey authenticity, meaning and consistency in this new culture message to every employee. It also needed to reach out to clients within the same message, showing how caring for the employee translated into caring for the customer.

A Branding Video With an Insider Perspective

Our video production team embedded with the client over several work sessions to better understand the company’s culture and get a grasp of the message they wanted to convey. Our team then worked to distill it into the most basic universal points that simply and accurately conveyed the message. They then worked to determine the best method of communicating this leading company’s culture message.

A branding video was determined to be the best way to effectively communicate the company’s message. The video production team created a video featuring tiny moments of interaction throughout a single day that created “moments that matter.” From their time embedded with company employees, the team determined that these moments are what set this company and its consultants and apart in their industry.

Another Successful Use of Video Messaging

Through Hotbed Media’s video presentation, this global consulting and financial firm was able to set the tone for thousands of employees around the world in a way no other platform could have. The video was well received and is a standard part of employee on-boarding.

This project is protected by Non-disclosure Agreement. Please contact Hotbed Media to learn more about this video solution.

Stokes McIntyre