11 Tips to Attract Gen Z Professionals to Your Company

Welcome to Recruiter Q&A, where we pose employment-related questions to the experts and share their answers!

Today’s Question: What advice would you give to companies trying to attract more Gen Z professionals to their team, and why?

These answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization composed of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year, and have created tens of thousands of jobs.

1. Offer Location Independence

Remote work is the new normal. Many Gen Z job seekers won’t even consider a position that requires them to conform to a traditional office routine. Many candidates automatically filter out job listings that don’t offer a remote or hybrid work option. Gen Z prizes work-life balance, and building a hybrid work culture at minimum is essential to recruiting the best talent. — Andrew Powell, Learn to Win

2. Help Build Their Career Paths

Try to help with building their career paths with transparency and candor. Gen Z employees are coming of age in an era where they have more power, but they want to work with you to sustain a future. Be honest about what you can provide and work with your candidate if you make an offer. — Duran Inci, Optimum7

3. Strive for Authenticity

The best thing you can do to attract Gen Z workers is to be authentic. This means that you should stop using formal language and an overly stiff way of presenting yourself. Embrace humanizing your brand and be active on social media. You can create behind-the-scenes and humorous content to brand your business in a way that appeals to Gen Z professionals. — Blair Williams, MemberPress

4. Get on TikTok

No longer just quirky dance videos, TikTok is becoming a key resource to engage Gen Z professionals on career advice and job opportunities. We’re seeing a migration from traditional sites like LinkedIn to other social channels where Gen Zs already have a strong network and presence. At Hirect, several hires reported their first association with our brand was content we posted on TikTok. — Rong Zhang, Hirect

5. Make Your Mission Clear

Gen Z professionals are less motivated by money and are focused on the mission of companies they join. If you are at a mission-focused company, make it clear to prospective employees what the company is doing to further its mission and improve the world. — Josh Weiss, Reggie

6. Promote Flexibility

Be more flexible. You can offer them study options, getaway benefits, and work-from-home positions. Emphasize achieving tasks and goals rather than measuring time. — Alfredo Atanacio, Uassist.ME

7. Focus on Social and Environmental Causes

Companies that want to attract more Gen Z professionals should place a higher emphasis on social and environmental causes. Gen Z places more importance on worldly issues and speaking out about them. If your company also aligns with their values, you can use that to attract them to your brand and start a conversation. — Jared Atchison, WPForms

8. Design a Mentorship Program

Gen Z professionals don’t want to do the same thing over and over for the rest of their lives. They want to advance their careers, learn about the industry and meet other professionals. If your goal is to find more people in this group, I suggest creating a mentorship program where you help young professionals match their full potential through one-on-one meetings, online lessons, and e-books. — John Brackett, Smash Balloon LLC

9. Clearly Define Your Brand

Companies that have a strong brand can clearly articulate why they do what they do, and this attracts younger markets. Adding a social component is hugely attractive, and giving back to your communities is an appealing factor if you’re looking to expand and attract younger talent. The business owner needs to clearly define the company mission and market it. — Libby Rothschild, Dietitian Boss

10. Offer the Right Perks

Gen Z is all about incentives. They will give it everything they’ve got in the office, but they do want something in return. These folks are more likely to work for a company that offers perks, such as unlimited paid time off, company retreats, and annual bonuses. I believe this is partly due to the surge in tech businesses and, thus, open jobs that need to be filled. — John Turner, SeedProd LLC

11. Create a Culturally Rich Environment

Gen Z employees love going to modern workplaces that offer flexibility and equal opportunities to everyone, so it’s important for you to ensure that your workplace has these features. You can do that by creating a more culturally rich work environment that values its employees irrespective of their gender, nationality, or race and by offering a flexible working schedule. — Thomas Griffin, OptinMonster

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