Posts by Stokes McIntyre
ACIG – Full Q1 Video Conference

Who knows if future conferences will stay completely virtual; certainly there are benefits to in-person conferences that virtual ones can’t offer, so it seems likely that it’s a means to an end. Offering a conference both live and over video conferencing also seems unlikely, at least long-term, as it’s just two wildly different formats. So for now, the availability of a full virtual conference may be part of the time we’re living in.

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Social Media Campaign - Browne | Pieces

Sometimes sending to other social channels can feel like an afterthought or something that can just be done without changing anything, but actually spending the time to adjust to the proper size recommendations of that specific platform provides better results and strengthens your brand’s visibility in a viewer’s feed.

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Stokes McIntyre
Legal: Platform Awareness

MDK’s needs were not unusual - they had a platform that they valued, however they wanted to create some training that would better help their users understand how to use it, as well as show potential users the benefits of their system over the usual, paperwork-filled way. However, MDK was relatively green to videos supporting their services…

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Stokes McIntyre
Tech: App Adoption Campaign

Mindforge is a company that focuses on pushing information and training to front line construction workers. They had recently been encountering an issue - those workers weren’t sure what Mindforge was!

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Stokes McIntyre
Solar: Municipal Awareness through Educational Video

Solar energy is the future, and new breakthroughs in technology are making it more accessible than ever. Interestingly, the pioneers of normalizing solar have often been local municipalities. The City of Cambridge, a suburb of Boston, has been focusing efforts on bringing solar and other low-emissions tech to their civic buildings, and the King Open School is the latest achievement – in partnership with CED Greentech.

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Stokes McIntyre
Insurance: Orientation Video Experience

Delta Dental’s nationwide reach is an achievement, but also tests their ability to onboard their staff in a way that’s consistent, interesting and accurate. One of the challenges was to explain their specific corporate structure, as well as draw on the key cultural principals that guide their employees and brand.

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Stokes McIntyre
Construction: Narrative Video Learning

Mindforge’s mission is to simplify workforce communication and enhance safety through a variety of learning components. Part of this effort includes multimedia training in the form of VR, AR and video. Hotbed regularly partners with Mindforge to create compelling video content that not only trains, but also engages and drives impact.

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Stokes McIntyre