Fashion: Brand-building Workout Videos

Shoe company uses Hotbed to create workout video campaign

Vionic Shoes believes in the health of the whole person (starting with your feet, of course). This growing shoe company partnered with celebrity trainer Juliet Kaska to create a simple, short and impactful set of workouts specially for the brand. They just needed an effective way to share these videos with their fans on social media and digital channels.

Workout video campaign with photo shoot

Hotbed built a fitness workout video campaign that included three 7-minute workouts that combined into one 21-minute holistic training video experience. Emphasis was placed on different fitness levels and styles of exercise that were carefully integrated throughout the workout video. Dozens of social media vignettes and a full photo shoot were also captured in just 12 hours of production.

Stokes McIntyre