Insurance: Orientation Video Experience
On-boarding with Video Solves Several Challenges
Delta Dental’s nationwide reach is an achievement but also tests their ability to onboard their staff in a way that’s consistent, interesting and accurate. One of the challenges we were given was how to explain their specific corporate structure while drawing on the key cultural principals that guide their employees and brand.
Hotbed worked with Delta Dental to study different platform options for conveying important on-boarding information sets in a way that’s short, consistent and engaging.
Producing an Engaging Training Video
Determining that video would be the best platform for meeting all these demands, Hotbed developed a fun, full-motion graphic video experience that draws on Delta Dental’s playful, youthful culture while casually explaining everything their staff needs to know.
Distillation and clarity were huge guiding principles for Hotbed to create the video – understanding and living the culture for ourselves as we strove to communicate these principles to Delta Dental’s employees. Quick linear movement, bright brand colors and shapes, and a friendly peer’s voice create a relaxed, engaging video encounter.