Construction: Using Video to Teach Safety and Culture

Hotbed Video Production Helps an Industry Leader Remain In the Lead

The construction industry is evolving, including everything from technology, speed and precision to how construction businesses are run. Pankow Builders has been in the forefront of understanding change management and cultural shifts that front-line construction workers both need and want. This nationally recognized company wanted to bring a new element to their on-boarding experience that included a unified, diverse message delivered directly from those involved in the work.

A Video Presentation From All Areas Of the Company

Hotbed created a casual and captivating peer-to-peer video experience that draws on the personalities and passion of employees from all areas of the company. By connecting the critical need for communication and empathy with Pankow’s culture of safety and leader development, the resulting video is personal, clear, and sincere.

Stokes McIntyre